SAGOL Technologies — Branding and Visual Language
Branding • Visual Language • Brand Book
Comprehensive branding for SAGOL Technologies — an advanced UV technology company for industry and the environment. A futuristic visual language in purple tones emphasizes innovation, energy and technology. The logo, graphic details and various applications create a unified brand identity.
- 'S Mark' logo with a UV-ray halo, a purple palette and Montserrat / Heebo typography
- Elements: UV rays, technology grids and clean waves
- Applications: signage, banners, logo variants on light and dark backgrounds, and a case study
Case Study
One unifying brand for a tech company with a diverse portfolio
1
The Project
Full branding for SAGOL Technologies: logo, visual language and brand book.
2
My Role
Brand strategy, logo design, visual language and brand book writing
3
The Challenge
Diverse activity across business clients, partners and investors — with no single visual language holding it together.
4
Process
- A branding workshop to define values, differentiation and audiences
- Developing logo directions and selecting one
- Building the visual system: color, typography, iconography and photography style
- Writing a brand book with usage rules and examples
5
The Solution
A complete brand identity that lets any vendor or team produce consistent materials without going back to design.
6
Results
- Full consistency across every touchpoint
- Faster production of new materials
- A professional, credible market position